Your website is often the first impression people get of your business—so in 2025, it better make it count.
Whether you’re selling online or offering services, a clear, functional website can be your best salesperson.
Here’s what every small business owner needs to know before launching their site.
1. Know What Your Website Needs to Do
Start by identifying your site’s core purpose: Are you trying to get calls, book appointments, or sell products? Everything from layout to platform choice flows from this.
2. Pick the Right Platform for Your Business
- Shopify: Ideal for ecommerce and selling physical products.
- WordPress + Elementor: Flexible for service businesses or blogs.
- Wix/Squarespace: Great for simple brochure-style sites or portfolios.
3. Secure Your Domain and Hosting
A good domain is short, memorable, and brand-aligned. Use platforms like Namecheap or Google Domains, and choose hosting that matches your site builder (e.g., SiteGround for WordPress).
4. Design for Mobile First
Most visitors will check your site from a phone. Prioritize fast load times, thumb-friendly buttons, and clean layouts that scale to all screen sizes.
5. Prioritize User Experience and Accessibility
- Simple navigation and intuitive menus
- Readable fonts and contrast for accessibility
- Keyboard and screen-reader friendly
6. Write Clear, Helpful Content
Speak your customer’s language. Focus on answering common questions, be conversational, and use keywords naturally for SEO.
7. Include the Must-Have Pages
- Home: Clear headline and value prop
- About: Share your story and mission
- Services/Products: What you offer and why it matters
- Contact: Easy ways to get in touch
- Blog or FAQ: Educate, inform, and build SEO
8. Set Up Tracking and Analytics
Use Google Analytics and Search Console to track how people find and use your site—then use that data to improve it.
9. Optimize for Speed
- Compress images before uploading
- Use caching plugins (like WP Rocket or LiteSpeed)
- Limit third-party scripts and large files
10. Treat Your Website Like a Living Asset
Your website isn’t “done” the day it launches. Keep it updated with new content, secure with regular backups, and optimized as your business grows.
Final Thoughts
Building a business website can feel overwhelming—but with the right steps and support, it becomes one of your strongest assets.
If you want help launching or leveling up your site in 2025, let’s connect.
